I am a web designer turned experience designer with 5 years of digital design experience I find the most joy deep diving into brand and product strategy and finding innovative ways for brands to show up in the market.
@ VCU Brandcenter
2018-2020
@ Bowling Green State University
2012-2016
Figma
Adobe CC
Pen + Paper
Whiteboard
Sticky Notes
Design Thinking
Rapid Prototyping
Strategy
HTML / CSS / JQuery
User Research
Working in cross-functional teams to conceptualize, design and develop human-centered end-to-end digital and connected experiences with a key primary focus in innovation and venture design.
Worked Cross-functionally using agile methods to apply design thinking to conceptualize, develop, and pitch digital, experiential and TV commercial strategies through to stakeholders.
Designed, developed, and automated human-centric email marketing campaigns using HTML and CSS, while applying a usability lens to increase click-through rates.
Used empathy, critical thinking, and mentoring skills to provide effective solutions that benefit customers, agents/producers, and the Farmers company.
Assisted in the completion of various creative efforts for the company, including conceptualization and fabrication of in-person events, usability and development of digital experiences and design and photography for marketing campaigns.
Used usability principles and front-end development languages to create human-centered landing pages and microsites, email marketing campaigns, and social media assets for all digital campaigns, while also using A/B testing to optimize and iterate upon designs and content.
My life-long goal of being a one-hit wonder